Digital Rage
Byer-Nichols Threat Brief August 15 2025
Season: 2 | Episode: 31
Published: August 19, 2025
This cybersecurity threat brief provides an overview of various threats observed between August 1st and August 15th, 2025. It highlights that small businesses are disproportionately affected by cyber breaches, facing significant risk to their survival. The report details top ransomware variants, with Qilin and Akira leading, and identifies key victim sectors like manufacturing and financial services, primarily in the USA. Additionally, it brings attention to trending adversaries such as the Russian-linked Curly COMrades, lists actively exploited vulnerabilities including a critical Microsoft Exchange flaw, and notes emerging malware strains. The brief concludes with a summary of top cybersecurity news, featuring major zero-day exploits and significant law enforcement actions.
Link: Byer-Nichols Threat Brief August 15 2025
Why Your Cybersecurity Marketing Isn’t Connecting (Hint: Lack of Educ
The provided text from Byer Co. highlights the critical importance of educational content in cybersecurity marketing, particularly for non-technical audiences. It emphasizes that effective marketing in this sector requires building awareness and urgency by explaining complex risks and the necessity of solutions before attempting to sell a product. The source suggests strategies such as starting with "Why now? Why this?", utilizing real-world scenarios to make threats relatable, and offering free educational value to establish trust and thought leadership. Ultimately, the article argues that teaching first is the most effective approach to connecting with and converting cybersecurity buyers.
How to Actually Stand Out in a Crowded Cybersecurity Market
The provided text offers marketing strategies for cybersecurity companies to distinguish themselves in a crowded market. It emphasizes the importance of niche specialization, suggesting that businesses should focus on specific industries or use cases rather than trying to appeal to everyone. The source also advocates for developing a unique brand identity, including a distinct visual style and tone that avoids common, fear-based imagery prevalent in the cybersecurity sector. Finally, it recommends creating signature brand assets, such as benchmark reports or podcasts, to build memorable associations with the company and demonstrate expertise, moving beyond generic claims to showcase true differentiation.
Byer-Nichols Threat Brief July 31 2025
This report from **Byer-Nichols** provides a **cyber threat brief** for the second half of July 2025, outlining **key trends** in ransomware, malware, and adversary activities. It details the **top ransomware strains** like Qilin and INC Ransom, noting that **small businesses** are overwhelmingly the most frequent victims. The brief also identifies **trending threat actors** such as the re-emerging Scattered Spider and the potentially linked ShinyHunters, alongside **critical active vulnerabilities** in widely used software like Microsoft SharePoint and Cisco Identity Services Engine. Finally, it highlights significant **cybersecurity news**, including state-sponsored attacks and law enforcement actions against cybercrime.
Building Trust in Cybersecurity Marketing
The provided text is an excerpt from a cybersecurity marketing guide published by Byer Co., authored by Jeff Byer. It primarily focuses on the critical importance of building trust in the cybersecurity market due to the inherent skepticism of buyers. The article outlines practical strategies such as sharing customer success stories, showcasing certifications and transparent practices, and leading with thought leadership rather than direct product pitches. The source emphasizes that trust is earned through consistent proof and repetition, transforming vendors into trusted partners. Additionally, the text includes a website footer with company information, contact details, and a cookie consent manager detailing the various types of cookies used for functionality, analytics, performance, and advertising.
Mastering Long Sales Cycles in Cybersecurity
The provided text offers an overview of strategies for navigating extended sales cycles in cybersecurity marketing, emphasizing how to maintain buyer engagement over 12-18 months. It highlights the effectiveness of Account-Based Marketing (ABM) through personalized content and one-to-one outreach. The source also stresses the importance of creating role-specific content that addresses the diverse concerns of various stakeholders, from CISOs to CFOs. Furthermore, it advises on consistent presence and valuable engagement to prevent losing momentum, offering examples like newsletters and retargeting ads. Ultimately, the text underscores that successful cybersecurity marketing involves nurturing and educating leads throughout their extended decision-making journey rather than trying to rush the sale.
Simplify Cybersecurity Messaging
This document, "Fixing Technical & Complex Messaging in Cybersecurity Marketing," discusses strategies for effective communication in the cybersecurity industry. It highlights the common pitfall of using overly technical jargon and suggests focusing instead on benefits over features. The text advocates for plain language and analogies to make complex concepts understandable for diverse audiences, including non-technical decision-makers. Additionally, it advises layering content to cater to different levels of technical understanding, ensuring that information is presented clearly and concisely. Ultimately, the article emphasizes that clarity is a significant competitive advantage in a crowded market.
Byer-Nichols Threat Brief July 15 2025
The provided source is a cybersecurity threat brief from Byer-Nichols, covering the first half of July 2025. It highlights Qilin as the leading ransomware and notes that small businesses, particularly in the manufacturing and technology sectors in the U.S., are the most frequent victims. The report also identifies emerging adversaries like Gamaredon and Scattered Spider, lists actively exploited vulnerabilities including those in Wing FTP Server and Chromium V8, and details trending malware such as Anatsa and Gh0stRAT. Finally, it summarizes top cybersecurity news, ranging from browser zero-day attacks to the disruption of a North Korean IT worker scheme.
Mastering Core Web Vitals
In the ever-evolving world of SEO, one strategy stands out for its ability to boost both search engine rankings and user satisfaction: optimizing Core Web Vitals. These Google-defined metrics—Interaction to Next Paint (INP), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) — are confirmed ranking signals that directly influence how your website performs in search results. More importantly, they enhance the user experience, leading to lower bounce rates, higher conversions, and measurable ROI. At Byer Co, I’m committed to sharing actionable SEO strategies that drive results. In this article, I’ll explain why Core Web Vitals are a game-changer, provide a step-by-step guide to optimize them, and show you what success looks like. Whether you’re a website owner, developer, or marketer, this guide will help you unlock the full potential of your site.
Your Digital Growth Partner?
The provided text from Byer Co outlines their approach as a "digital growth partner," differentiating themselves from mere marketing vendors by emphasizing shared goals and integrated team collaboration. They explain how this partnership model identifies specific growth needs like traffic, leads, visibility, and sales, and then deploys a holistic suite of solutions, including SEO, PPC, content marketing, social media, and AI automations, to achieve those objectives. The article further details their five-step partnership process, from discovery to optimization and scaling, and highlights their transparent measurement of success through key performance indicators (KPIs) and consistent reporting, ultimately aiming to accelerate growth for B2B and tech brands.
2025 Digital Marketing Trends: Practical Application
This episode we talk about a blog post by Mira Mikati titled "7 Digital Marketing Trends Dominating 2025," published by Byer Co., outlines key shifts anticipated in the digital marketing landscape. The article highlights the growing importance of AI and human collaboration, the power of dark social channels, the continued reign of short-form video, and an evolving approach to SEO emphasizing helpful content. It also stresses the value of authenticity, the necessity of leveraging first-party data, and the emergence of community building as a central marketing strategy. The piece offers practical advice for businesses looking to adapt to these future trends in order to stay competitive.
Making a Cybersecurity Marketing Ebook Hosted by Mira Mikati
This episode Mira Mikati takes over hosting duties to interview Jeff Byer about the new book he published about Cybersecurity Marketing. They discuss the content of the book, the process of creating a book, and what he would have done differently. Stay tuned to the end for a surprise announcement that Mira is excited about. The book is available for download at https://jbyer.com/free-cybersecurity-ebook and for purchase at Amazon.
Lead Generation in 2025: Your Guide to Filling the Funnel Using Digital Marketing
This episode "Lead Generation in 2025: Your Guide to Filling the Funnel Using Digital Marketing" by Jeff Byer, outlines strategies and techniques for attracting and converting potential customers through online methods. **It emphasizes utilizing digital channels like SEO, content marketing, paid advertising, social media, and email marketing.** The article further explores **advanced tactics such as personalization, A/B testing, and the integration of AI and chatbots** to enhance lead generation efforts. **It also identifies various tools and technologies** like HubSpot and Salespanel that can streamline these processes and stresses the importance of **measuring key performance indicators** to optimize results in the evolving digital landscape. **Future trends, including voice search and interactive content, are also discussed.**
Content Cannibalization
In this episode of the Digital Rage podcast we **explain content cannibalization**, a situation where multiple website pages target the same keywords, harming SEO. The article **defines the problem**, contrasting it with duplicate content, and **outlines common causes**, such as poor keyword planning and inconsistent linking. It further **details the negative impacts** on search rankings, click-through rates, and crawl budget. Finally, the piece **offers methods for identifying and fixing** content cannibalization, including content consolidation, differentiating intent, and using canonical tags, as well as preventative strategies.
What is a Full-Stack Marketer
Byer Co's article, "What is a Full Stack Marketer?", defines this role as a versatile professional skilled across various marketing disciplines like SEO, content, and analytics. It highlights their value, especially for startups needing broad marketing coverage without a large team. The article outlines key skills such as data analysis, content creation, email marketing, and social media advertising. It also discusses career paths for full stack marketers, the essential tools they use, and how Byer Co offers these professionals on an hourly basis. Ultimately, the piece champions the full stack marketer as a crucial asset for achieving sustainable growth in competitive digital marketing.
Boutique Agency White-Label Digital Marketing Execution
This episode from Byer Co discuss the **advantages of using a boutique digital marketing agency**, particularly in the current economic climate. These benefits include **budget flexibility, specialized expertise, faster project delivery, and the ability to supplement existing marketing teams**. Additionally, Byer Co highlights its **white-labeled digital marketing execution services**, allowing other agencies and marketing teams to outsource tasks like SEO, content creation, and reporting while maintaining their own branding. This approach offers **seamless integration, on-demand skills, and scalable support** without the overhead of in-house hiring, ultimately helping clients present polished results.
SEO Snack Bites - Quick, Digestible SEO Tips for B2B Brands
This episode presents several actionable SEO strategies for B2B brands. It emphasizes using power words in title tags and optimizing for featured snippets to improve click-through rates and search result visibility. The article further suggests internal linking to distribute SEO authority and improving site speed for better rankings and user experience. Additionally, it recommends updating old content to keep it relevant and boost SEO without creating entirely new material. The article concludes with a bonus tip: focus on small improvements over time for big results in SEO.
Pros and Cons of a Content Management System
This episode examines the pros and cons of using a Content Management System (CMS) for business websites. It highlights the ease of use and cost-effectiveness of CMS platforms like WordPress, as well as their scalability and customization options through plugins. However, the article also notes potential drawbacks, including development costs for custom integration, ongoing maintenance needs, security vulnerabilities, and potential performance issues. Byer Company's experience suggests that many businesses still require professional support even with a CMS. The piece concludes by urging businesses to carefully weigh these factors against their unique needs and resources before choosing a CMS.
Marketing Myth Mondays: Busting Common Digital Marketing Misconceptions
Todays episode addresses common misconceptions in digital marketing. It challenges the idea that more traffic automatically equals more conversions, emphasizing the need for qualified traffic and targeted SEO. The article stresses that SEO is an ongoing effort, not a one-time fix, and that B2B marketing can benefit from creative and engaging content. It clarifies that AI is a tool to assist marketers, not replace them, and that Google Ads require optimization and time to yield results. Ultimately, the post advocates for a strategic, adaptable, and human-centered approach to digital marketing for achieving measurable success.
Budgeting for 2025: Best Capital Expenses in Digital Marketing
This episode from Byer Co outlines the best capital expenses in digital marketing for 2025. It emphasizes strategic investments in advanced analytics, automation technologies, content marketing, SEO, and AI-powered tools to maximize ROI. The post also details how to allocate a digital marketing budget effectively, prioritizing data-driven decisions and adaptability. Finally, it offers tips for maximizing marketing investment, even with limited resources, focusing on strategies like keyword targeting and retargeting campaigns. The site also includes a section on its own services and uses cookies for analytics and targeted advertising.
Strategies for Successful Social Media Marketing in 2025
Todays episode, Strategies for Successful Social Media Marketing in 2025, examines evolving trends in social media marketing. The article emphasizes the importance of experimentation with content formats like video and augmented reality, the use of AI for personalization and automation, and the value of social listening to understand audience sentiment and inform marketing decisions. Data-driven strategies and agile approaches are highlighted as crucial for success. Finally, the post includes statistics illustrating the benefits of AI and social listening tools.
PPC and Online Advertising in 2025
In 2025, AI is everywhere, cookies are crumbling, and ad budgets are tighter than ever. It’s like the Wild West out there for digital marketers, but don’t worry—PPC (Pay-Per-Click) advertising remains your trusty sidekick. Whether you’re trying to get your first sale or dominate your industry, PPC offers the fast-track to connecting with your target audience and turning clicks into cash.
Email Marketing Automation Strategies
This podcast episode from Byer Co comprehensively guides readers through email marketing automation strategies. It covers the importance of email in digital strategy, choosing the right marketing tools, building and nurturing email lists, crafting effective automated campaigns, and analyzing results. The guide emphasizes personalization, legal compliance (GDPR and CAN-SPAM), and the role of AI in enhancing automation. It also addresses common pitfalls and provides actionable steps for implementation and continuous improvement. Finally, it looks toward the future of email marketing and its integration with other marketing channels.
Digital Marketing for Ambient IoT Companies
This podcast episode by Byer Co discusses digital marketing strategies for Ambient Internet of Things (IoT) companies. It emphasizes the unique challenges and opportunities presented by this emerging technology, focusing on SEO, web design, content creation, and data analytics. The post highlights the importance of mobile optimization, social media engagement, and leveraging data to refine marketing campaigns. Byer Co. positions itself as a marketing agency specializing in Ambient IoT, showcasing its expertise and case studies. Finally, the post details the use of various cookies to enhance user experience and track website analytics.
Conversion Rate Optimization Strategies
This podcast episode from Byer Co. provides a comprehensive guide to conversion rate optimization (CRO). It explains what CRO is, how it improves business outcomes by increasing conversions, and details various strategies for optimizing websites. The guide covers topics such as understanding user experience (UX), crafting compelling calls-to-action (CTAs), utilizing analytics tools, A/B testing, personalization, and addressing cart abandonment. Finally, it emphasizes the importance of continuous testing and alignment with overall business goals.
Los Angeles Web Design - Special!
Byer Co, a Los Angeles-based web design company, emphasizes the importance of a strong digital presence for businesses in the competitive LA market. Their services include custom website development, branding, SEO, and digital marketing, tailored to each client's unique needs. The company showcases its expertise through case studies, highlighting successful projects with vegan restaurants and fitness studios. Byer Co also provides insightful blog posts and answers frequently asked questions about web design, SEO, and related costs. They stress the value of modern aesthetics, user experience, and mobile-first design, with the ultimate goal of elevating a business's online presence. Byer Co aims to be a trusted partner for businesses seeking to thrive in the digital landscape, offering tailored services that resonate with Los Angeles audiences.
Cybersecurity Marketing Trends for 2025
Byer Company offers a downloadable guide, "Cybersecurity Marketing Trends for 2025," outlining how cybersecurity marketing is evolving. The guide emphasizes data-driven personalization, building trust, and using multi-channel engagement strategies to reach sophisticated buyers. It stresses the importance of adapting to changing threats and buyer expectations for success. The website also promotes Byer Company's other services, including web design and various digital marketing solutions. Finally, the site details the company's use of cookies for various purposes.
Is SEO Dead?
A podcast episode from Byer CoServices argues that SEO remains vital in 2024, despite evolving challenges. While acknowledging increased competition from paid ads and AI, the post emphasizes the enduring importance of high-quality, user-centric content and adapting SEO strategies to incorporate new tools and technologies like AI. The author highlights the continued value of organic traffic for long-term growth and suggests specific tactics for success, such as focusing on topic clusters and improving core web vitals. The post concludes that SEO is a constantly evolving field requiring continuous learning and adaptation, but remains a critical component of a successful digital marketing strategy. Finally, the site includes a detailed explanation of its cookie usage policy.
Understanding Google's Ranking Systems
This podcast episode from Byer Co Services provides a comprehensive guide to understanding Google's ranking systems. It explains active ranking systems such as BERT, MUM, RankBrain, and the Helpful Content System, along with retired systems like Panda and Penguin. The guide offers actionable steps for website optimization, focusing on high-quality content, user experience, and sitewide signals. Finally, it emphasizes the importance of staying updated on algorithm changes to avoid penalties and maintain high search rankings.
Boutique Agency Advantages
This podcast episode from Byer Co, a boutique digital marketing agency, highlights the advantages of using a smaller agency over larger firms or in-house teams. Key benefits emphasized include cost-effectiveness, specialized expertise, faster project delivery, and greater flexibility to adapt to client needs. The post also stresses the importance of agility and personalized service, particularly beneficial for project-based work and remote collaborations. Byer Co. showcases its services, including SEO, web design, and various digital marketing strategies. The concluding section addresses website cookies and user consent preferences.
Live Stream Selling
The is a podcast episode about live stream selling, discussing its rise in popularity, key players (like Li Jiaqi and Jeffree Star), successful platforms (including TikTok, Instagram, and Amazon Live), and future trends such as AI integration and virtual try-ons. It highlights the benefits of live commerce, such as increased engagement and immediacy, while also noting challenges like viewer fatigue and technical difficulties. The post concludes by predicting the continued growth and evolution of live stream selling across various industries. Finally, the post's author's website uses cookies for various purposes as detailed in its privacy policy.
Content Marketing for Growth
This podcast episode from Byer Co. argues that content marketing is crucial for business growth. It explains how to develop a successful content marketing strategy by defining target audiences, creating valuable content, and measuring results using key performance indicators. The post emphasizes building thought leadership and brand authority through consistent, high-quality content distribution across various platforms, including social media and email marketing. It also highlights the importance of user-generated content and influencer partnerships to enhance reach and engagement, providing case studies to demonstrate successful implementations. Finally, the post advocates integrating content marketing with broader marketing strategies for maximized impact.
Visibility Optimization
This episode advocates for visibility optimization, a strategy that surpasses traditional SEO by promoting a brand's presence across diverse online platforms. It emphasizes diversifying content distribution beyond search engines to reach wider audiences, particularly younger demographics, and mitigate the risks associated with algorithm changes. The guide details how to leverage various platforms, including social media, forums, AI assistants, and audio/video content, to build a robust and resilient online presence. It provides a step-by-step approach to implementing this strategy, from auditing existing platforms to measuring success and adapting strategies. Finally, it highlights the long-term benefits of increased reach, diversified traffic, and enhanced engagement.
Who is Jeff Byer?
Jeff Byer's biography details his extensive career in web design and digital marketing since 1995. His experience spans various companies, including Sony Pictures and Anheuser-Busch, showcasing his expertise in website development, content management systems, and digital media production. He holds five patents related to content management systems and is the founder of several companies, including Print Fellas and Jeff Byer Inc. Byer also hosts the Digital Rage Podcast and is known for his work in SEO and digital marketing strategies. The biography highlights his diverse skills and achievements in the digital media industry.