Lead Generation in 2025: Your Guide to Filling the Funnel Using Digital Marketing
Season: 2 | Episode: 21
Published: June 9, 2025
By: Byer Co
This episode "Lead Generation in 2025: Your Guide to Filling the Funnel Using Digital Marketing" by Jeff Byer, outlines strategies and techniques for attracting and converting potential customers through online methods. **It emphasizes utilizing digital channels like SEO, content marketing, paid advertising, social media, and email marketing.** The article further explores **advanced tactics such as personalization, A/B testing, and the integration of AI and chatbots** to enhance lead generation efforts. **It also identifies various tools and technologies** like HubSpot and Salespanel that can streamline these processes and stresses the importance of **measuring key performance indicators** to optimize results in the evolving digital landscape. **Future trends, including voice search and interactive content, are also discussed.**
Link: Lead Generation in 2025: Your Guide to Filling the Funnel Using Digital Marketing
Keywords: SEO,digital marketing,Lead generation,marketing trends,sales funnel
Episode Transcript
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Welcome back to Digital Rage. I'm Jeff the producer here at Byer Company.
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On the pod today we're talking about the latest trends in lead generation
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from traditional methods like SEO and PPC
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and content marketing to more modern approaches with personalization and AI tools.
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As with all lead generation analytics is crucial
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in attributing those leads to campaigns and sources
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identifying what's working. Let's get into it.
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Welcome you. So you've pointed us towards a really interesting piece.
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Jeff Byer's lead generation in 2025, powerful digital marketing strategies.
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Our mission today really is to cut through it all. Yeah. Extract those vital insights you need
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for figuring out how to effectively attract potential customers online right now.
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Absolutely. And lead generation, I mean at its core it's about
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finding people who aren't yet customers, identifying them
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and then kind of nurturing their interest in your product or service.
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Right. Turning strangers into prospects. Exactly.
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And Byer's article looking at 2025 really underlines how much this depends on digital channels.
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You know, search engines, social media, email, using those to make the connection.
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Okay. Let's dive into that. Byer lays out some core strategies, some key channels.
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First one up SEO, search engine optimization and content marketing.
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Feels like that's still foundational yet. Oh, totally foundational.
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But maybe evolving. I think about you have a question of problem.
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What's the first thing you do? Google it or search somewhere online.
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Right. So optimizing your website SEO makes it more likely you're the answer they find organically.
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But it's not just having a site. The value and a content you offer like blog posts, maybe ebooks.
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That's what grabs them keeps them engaged shows them how you can help at different points in their
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their journey. Their decision making process.
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Precisely. And Byer really flags for 2025 the growing importance of user intent.
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It's not just matching keywords anymore. It's like, what are they really trying to do?
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That makes a lot of sense. Solve the problem. Don't just match the words.
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And I like how Byer breaks down the content by funnel stage. That's helpful.
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So top of the funnel, T.O.F.U. they call it sometimes, right? That's the initial awareness education
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piece like broad blogs videos. Exactly right. T.O.F.U. is casting that wide net.
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You're attracting people who might have a problem you can solve.
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Even if they have no idea who you are yet, you're just being helpful basically.
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Then as they move down, middle of the funnel, M.O.F.U. they want more specifics, solutions.
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Okay, so that's where things like case studies or maybe webinars fit in deeper dives showing your
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expertise more directly. Yeah, exactly. And then bottom of the funnel, B-O-F-U. That's the decision
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point you're trying to get them across the line. Right. Product comparisons, free trials, demos,
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maybe, stuff that helps them choose. Now something Byer really stresses across all these stages is
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having clear calls to action. CTAs. Oh, absolutely crucial. These prompts that tell people what to do next.
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Like guide them to a specific landing page where they can say, download something.
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If they give you their contact info, that gated content idea. That's non-negotiable.
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Really? You can have the best content ever, but if you don't ask people to do something and make it
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easy, well, you won't get leads. So building on that Byer also talks about paid advertising as
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another core strategy. How does that fit in for 2025? Well, the big advantage with paid ads like on Google
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or social platforms is the targeting, isn't it? You can get super specific reaching certain
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demographics or people actively searching for something very particular. Byer mentions different
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ad types like search ads offering maybe a free resource, an ebook or a checklist. Yeah, in exchange
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for contact details. And what's interesting there for 2025 is Byer's point about matching the offer
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in the ad to where the user seems to be. So offering that gated content via search ad,
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it suggests the person is actively looking for a solution now. They're probably a warmer lead.
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Okay, make sense. Then you've got social media ads powerful for reaching people based on interests.
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Yeah. And you can even put lead forms right in the ad on Facebook or LinkedIn.
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So they don't even have to leave the platform smooth. Very smooth. And don't forget remarketing.
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Those ads that follow you around, oh yeah, I know those they can be super effective for bringing
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back people who've already visited your site. And Byer says for 2025, they're getting smarter,
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like showing personalized messages based on exactly what pages someone looked at.
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And Byer has a specific tip here, doesn't he? Create hyper targeted Google ads focused on sales
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qualified leads. Sounds like really trying to make that ad spend count. Yeah, maximum efficiency,
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reaching the people most likely to actually buy something. What are the hurdles there, though?
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Getting that specific with targeting. That's a good point. It requires a really deep understanding
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of your ideal customer. They're online habits. What they search for setting up those super-specific
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keywords and audience rules and then constantly tweaking them. It takes work on going work.
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Right. It's not set and forget. Okay. Moving on to social media marketing itself.
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Byer positions it as more than just, you know, getting your name out there in 2025.
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Yeah, definitely platforms like LinkedIn, Facebook, they're vital for actually connecting with potential
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customers, building a community. And Byer mentions using lead magnets strategically here too,
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not just content downloads, but maybe registration for online events, or even referral coupons to
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get people sharing incentives. Yeah. And how you engage matters now. Short videos, interactive stories,
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live Q&As, they grab attention better than just like a static post. Plus, using the platform's own
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tools, those LinkedIn lead gen forms, Facebook lead ads we mentioned makes it seamless for users
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to hand over their info. Frictionless. Exactly. And that tip about social proof. Customer reviews,
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testimonials, increasingly important for building trust in that noisy 2025 social space.
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Yeah. Seeing other people vouch for you makes a huge difference. Okay. Email marketing. It's been
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around forever. But Byer says it's still incredibly effective in 2025. Why do you think that is?
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Because it's direct. It's personal. It lets you nurture leads over time. But for 2025,
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it's less about those huge email blasts and much more about targeted segmented content. Building
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a good list is still step one, of course. Byer stress is offering real value for that email address,
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good opt-in forms, solid incentives. And once you have the list, segmenting it is key,
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according to Byer, based on interests or maybe how they've interacted with your site or demographics.
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Right. So you send messages that are actually relevant to them. And I like the point about
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using triggers automated emails based on actions. Like the classic abandoned cart email. Exactly.
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That kind of thing. Personalization seems to be the absolute key for email in 2025. And Byer
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mentions tools like MailChimp for automating these workflows, which saves a ton of time and keeps
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things consistent. Automation is huge for scaling, I imagine. Okay. So all these channels, SEO, ads,
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social email, they often lead somewhere specific, right? Landing pages. What makes a landing
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cage really work for lead gen in 2025? Well, it was only jobs to convert that visitor into a lead.
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That's it. So Byer emphasizes optimizing them like crazy. You need a killer headline, clear value
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prop. You need obvious persuasive CPAs tell them exactly what to do and get rid of distractions.
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Anything that pulls their eye away from the main goal. Keep it focused. And the CTA language itself
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matters to you, right? Action words. Yeah. Action oriented benefit driven. Download your free
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guide now. Sign up for instant access today. Stuff like that. And Byer really pushes a B testing
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here. Testing different headlines, maybe different form layouts, button colors, see what actually
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works best for your audience. Find out what gets the best conversion rate and tools like Unbounce
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are mentioned for making that easier. Building and testing those pages. Right. Specialized tools can
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really speed things up. Right. Now another interesting strategy Byer covers for 2025 is webinars
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and online events. Seems more interactive. Yeah. A bit more personal than just reading something.
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Exactly. You get direct engagement, live Q&A, deeper interaction. And of course, people have to
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register. So you capture their contact info built in lead generation. Bingo. Byer suggests creating
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specific ad campaigns to promote these events to the right crowd and getting good knowledgeable speakers
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is key. Also, make registration easy. Follow up afterwards. And Byer's strategic point for 2025 is
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using these events earlier in the funnel for awareness for consideration by offering real value,
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real solutions. Gotcha. Okay. Last core strategy by our mentions. Referral programs.
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Basically getting your happy customers to bring in new leads for you. How do you make that work
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in 2025? Well, word amount is still incredibly powerful. Maybe even more so now with all the digital
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noise. If you incentivize your happy clients to refer people, you're tapping into trust. That's
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gold. Byer says make the referral process super simple. Promote the program everywhere. And there are
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tools for this too, like referral candy to automate tracking and rewards. Yeah. Automation helps manage
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it. And a neat tip for 2025 buyer ads. Highlight how many happy users you already have. That social
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proof encourages others to join the referral program. Okay. So those are the main pillars,
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buyer outlines. But then the article gets into some more advanced techniques that seem pretty
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critical for 2025. Personalization is a big one. Sounds like it goes way beyond just using someone's
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first name. Oh, absolutely. In 2025, people expect experiences tailored just for them.
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Buyer gives examples like website content that changes based on what a visitor looked at before.
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Or personalized pop-ups offering something super relevant. Email campaigns triggered by specific
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actions. Even ads using location or behavior data more effectively. So it's about making
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everything feel relevant to the individual. Exactly. The big takeaway is that this deeper
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personalization really boosts ROI. And AI, artificial intelligence, is making it more feasible to do
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this at scale. And AB testing comes up again. You mentioned it for landing pages. But it sounds like
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buyer sees it as a broader principle for optimizing everything in 2025. Precisely. It's about not guessing.
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It's about making decisions based on data. Compare version A versus version B of, well, anything.
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Yeah. Landing pages, CTAs, email subject lines, even how you display testimonials or reviews.
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See what actually performs better. Buyer mentions testing social proof elements specifically,
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using tools like Trust Mary or Google Optimize to run those tests. Makes sense. Measure, test,
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improve. Okay, looking even further ahead, Buyer talks a lot about AI and chat bots playing a
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bigger role. This feels like a potential game changer for 2025 and beyond. How is AI shaping
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things? It's already making a big impact mainly through automation and deeper insights. Buyer talks
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about AI analyzing tons of behavioral data. Tools like deep seek are mentioned for creating
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customized AI bots for more personal interactions. In chat bots. They're getting smarter. Yeah,
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much more sophisticated. Engaging visitors in real time, offering recommendations, answering questions
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instantly. Platforms like sales panel and intercom are using more AI to make those chat interactions
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feel less robotic and more genuinely helpful, which helps capture and qualify leads better.
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Buyer definitely sees AI becoming even more central in 2025. Okay, so putting all this into practice
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often means using the right tools. Buyer is quite a few. HubSpot comes up as a central hub for
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in-down marketing, right? Including lead gen. That's right. HubSpot's like an all-in-one suite.
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Lead capture forms, email, analytics. It covers a lot for managing inbound efforts. And salespanel
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seems more focused specifically on the lead gen part, especially using AI. Exactly.
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Salespanel digs deeper into understanding website visitors, using AI for segmentation and giving
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you real time insights on lead interest. Then there's TrustMerry for social proof collecting and
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showing reviews. Unbounce for those high converting landing pages we talked about. OptinMonster for
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growing the email list via forms and pop-ups. MailChimp for email automation. Intercom for chat bots
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and messaging. Yeah, quite the toolkit. And LinkedIn sales navigator, specifically for BDB lead gen
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on LinkedIn. Buyer also throws in a few others, clay, paper form, mail shake, belkins for more niche
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tasks like forms or outreach. And he suggests maybe trying a free trial of something like salespanel
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if you want to explore AI-driven lead gen. Trying tools out, especially with free trials,
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is smart. See what fits your needs, your budget. But tools aren't only one piece. You absolutely
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have to know of what you're doing is actually working. Which brings us to measurement and analysis
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in 2025. Right. Tracking performance. Buyer highlights key performance indicators KPIs. First up,
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conversion rate. That's the percentage of visitors who do the thing you want them to do. Yeah.
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Fill out a form, request a demo. Exactly. It tells you how effective your tactics are. Low conversion
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rate. Maybe your targeting is off or the offer isn't compelling or the landing page is confusing.
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Another big one by our mentions is cost per lead CPL. How much does it cost you on average to get one lead?
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Vital for knowing if you're spending wisely. And lead quality score. That sounds important for 2025.
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Not just getting leads, but getting good leads. Precisely. It's about figuring out how likely a lead is
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to actually become a customer. Helped you prioritize where your sales team should focus their effort.
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And ultimately, it all comes down to return on investment ROI. Are your campaigns actually making
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money? Buyer recommends using analytics tools. Google Analytics, HubSpot, Sales Panel to keep a
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constant eye on these KPIs and keep improving. Okay. Looking to the future now, buyer points out
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some key trends shaping lead gen for 2025 and probably beyond more AI and machine learning seems
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like a definite theme for better lead scoring, more hyper personalization tools like sales panel
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and deep seek again. Yeah. The potential there is huge understanding intent predicting behavior
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with more accuracy. It allows for much smarter, more effective engagement. Voice search optimization
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is another one. More people using Alexa or Siri to search online. That's got to impact SEO strategies
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for 2025 rate. No doubt. How people phrase questions verbally is different from typing. And then there's
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the rise of interactive content. Things like quizzes, polls, maybe even AR, augmented reality. Using those
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to grab attention and generate leads in a more engaging way. Yeah. Less passive consumption, more
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active participation. Exactly. It ties into that broader 2025 trend, creating dynamic,
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personalized experiences that pull the audience in. And it all circles back to hyper personalization.
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Using all that data, all that AI to tailor everything across the entire customer journey.
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Buyers core message seems to be adapt to these changes, embrace these technologies or risk
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getting left behind in 2025. So wrapping up our deep dive into Jeff Buyers take on lead generation in 2025.
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It's clear it's well complex, it's dynamic. You need that blend of the basics, good SEO,
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solid content, plus effective paid ads, social media presence, smart email nurturing.
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And increasingly layering on those advanced techniques, personalization.ai, you really need a
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multifaceted approach. Right. But hopefully by breaking down these strategies, the tools,
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the trends, buyer highlights, you the listener feel better equipped now, better equipped to think
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strategically about connecting with your audience online and turning that initial interest into actual
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valuable leads. Absolutely. Understanding these pieces is the first step towards building a more
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effective lead generation engine for your own business. So here's something to think about.
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Which of those advanced techniques we discussed, maybe that really deep personalization or perhaps
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experimenting with AI or even trying some interactive content, which one feels like it has the most
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immediate potential for you to change how you connect with your audience. What's one small,
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manageable experiment you could potentially run, maybe even starting today or this week,
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just to explore one of those areas a bit further and see what happens.
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Reach out to us at jbuyer.com for comments and questions. Follow us at buyer company on social media,
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and if you'd be so kind, please rate and review us in your podcast app.
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