Marketing Myth Mondays: Busting Common Digital Marketing Misconceptions
Season: 2 | Episode: 15
Published: April 28, 2025
By: Byer Co
Todays episode addresses common misconceptions in digital marketing. It challenges the idea that more traffic automatically equals more conversions, emphasizing the need for qualified traffic and targeted SEO. The article stresses that SEO is an ongoing effort, not a one-time fix, and that B2B marketing can benefit from creative and engaging content. It clarifies that AI is a tool to assist marketers, not replace them, and that Google Ads require optimization and time to yield results. Ultimately, the post advocates for a strategic, adaptable, and human-centered approach to digital marketing for achieving measurable success.
Link: Marketing Myth Mondays: Busting Common Digital Marketing Misconceptions
Keywords: digital marketing,jeff byer,marketing myths,byer co
Episode Transcript
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Welcome back to the all new digital rage.
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I'm Jeff the producer here at Byer Company.
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Today we are taking a deep dive into common market and myths versus the reality in growing
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your online disability.
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Based on Miria Mikati's series marketing myth Mondays, we take a deep dive into these myths,
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so let's listen.
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Welcome to the deep dive.
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Today, we're going to be diving into some digital marketing myths.
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Oh, fun!
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Yeah.
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We've got this super interesting blog post from Byer Co, a digital marketing agency.
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I've heard of them.
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Yeah, and it's called Marketing Myth Mondays, Busting Common Digital Marketing Misconceptions.
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Catchy!
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I know, right?
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So they break down five big myths.
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Okay.
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We're going to try to unpack all of them today.
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Sounds good.
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And replace those myths with some better advice and better insights for our listeners.
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Love it.
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So hopefully you can walk away with some like aha moments that could actually help you
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change your marketing game for the better.
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I think a lot of people are going to get a lot out of this.
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I think so too.
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Yeah.
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It's amazing how these myths persist.
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It really is.
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Even among like experienced marketers?
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Experience marketers, yeah.
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You'd think they would know better, but you have to think.
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You still fall for it.
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All the time.
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Okay.
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So, let's jump right in.
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Let's do it.
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Myth number one.
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More traffic equals more conversions.
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Classic.
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It sounds good in theory.
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More eyeballs on your site, more potential customers, but buyer co-points out that it's not
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that simple.
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Not at all.
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They give a good example.
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Okay.
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It's a luxury watch company.
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Okay.
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And they're getting tons of traffic, but they're barely making any sales.
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Wow.
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Yeah.
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So what's fascinating here is that they're ranking for really general terms like watches.
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So they were casting a wide net, but not necessarily attracting the right people.
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Exactly.
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And attracting people who were just browsing or looking for very basic inexpensive watches.
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Yeah.
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Not their target audience.
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Yeah.
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That makes sense.
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Yeah.
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It's like trying to sell vegan cheese at a barbic festival.
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Yes.
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Exactly.
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You might get some looks, but yeah.
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They'll get some curious looks, but probably not a lot of buyers.
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Probably not a lot of buyers.
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Right.
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So what did the watch company do to turn things around?
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Yeah.
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So they got really strategic with their SEO.
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So instead of going for those broad keywords that everyone's searching for, they honed in
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on specific high intent phrases.
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I like that.
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Like luxury mens watches under $5,000.
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Okay.
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Really specific.
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And they did their keyword research, like looking at search volume, competition, and most
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importantly user intent.
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That's interesting.
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User intent.
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Yeah.
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You want to think about what is the person searching actually looking for?
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Makes sense.
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It's hoping to find when they type that in.
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And by targeting those longer tail keywords, they started attracting visitors who are more
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likely to be interested in what they're offering.
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Exactly.
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So it's not just about getting people to your site.
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It's about attracting the right people.
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The right people.
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Yeah.
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Who are already interested in what you're offering.
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Yeah.
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And ready to take that next step.
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Make a purchase, sign up for a newsletter, or it might be.
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Exactly.
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You want to make sure your website is a destination for qualified leads.
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It's just casual browsers.
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And I think this ties in perfectly with myth number two.
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Okay.
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Which is that SEO is a one in done task.
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I hate that one.
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It's like assuming that you can plant a seed and then walk away expecting this flourishing
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garden without any further effort.
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Yeah.
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That's not how it works.
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It's not how it works.
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Buyerco stresses that SEO is an ongoing process.
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Constant.
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It's a constant.
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Yeah.
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Because the digital landscape is always changing.
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Always.
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Algorithms, competitor strategies, and even user behavior.
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Yeah.
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So it's important to adopt a mindset of continuous optimization.
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Yeah.
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You can't just set it and forget it.
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Absolutely not.
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When it comes to SEO.
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Buyerco recommends a regularly updating your website content to keep it fresh and relevant.
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Yeah.
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Monitoring your search rankings.
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Yeah.
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To see what's working, what's not.
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For sure.
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And constantly working on those technical aspects like site speed.
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Yeah.
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All that good stuff.
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What are some practical steps that our listeners can take?
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So I think a great place to start is with evergreen content.
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Oh, okay.
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So these are pieces of content that are always valuable and relevant over time with just
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occasional updates.
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We would be an example of evergreen content.
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So think about the core topics in your field that people are always searching for information
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on.
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Could you create like a comprehensive guide or an ultimate FAQ page or even a series of
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blog posts about those topics.
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So like the core of what you do.
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Exactly.
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Okay, that makes sense.
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And then of course you want to monitor your backlink strategy.
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Backlink.
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So those are like votes of confidence from other websites, right?
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Yeah, exactly.
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And they can have a huge impact on your search rankings.
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They can.
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Huge.
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I didn't know that Buyerco actually shared a case study about this B2B software company.
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Okay.
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Who implemented all of these tactics and they saw a 35% increase in organic traffic in
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just three months.
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That's a lot.
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That's huge.
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Did they notice any impact on their brand perception or customer loyalty?
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Yeah.
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Yeah.
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They found that by focusing on like high quality and formative content and that solid backlink
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strategy, they were not only attracting more visitors, but also building trust and credibility
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within their industry.
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That's a good point.
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Yeah.
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That SEO isn't just about chasing rankings.
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It's about creating a valuable online presence that resonates with your target audience.
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Exactly.
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And positions you as a leader in your field.
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Exactly.
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And I think that focus on genuine engagement brings us to a myth that's close to my heart.
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Ooh.
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I'm interested.
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That B2B marketing has to be dull and boring.
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Ugh.
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Yes.
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Yes, we need to kill that one.
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I know.
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Just because we're dealing with businesses doesn't mean that we have to ditch all creativity
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and personality.
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I know.
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We're all human.
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But pajamas.
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Right.
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Bireco's advice is to embrace storytelling.
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Infuse your content with some humor, visuals and leverage platforms like LinkedIn to connect
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with your audience in a way that feels authentic.
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I like that.
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After all, B2B decisions are still made by people who respond to engaging narratives, not
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just dry data points.
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That's so true.
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Yeah.
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And they actually have this great anecdote about a sauce company.
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Oh, tell me more.
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Who totally revamped their email marketing strategy.
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Okay.
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They ditch the formal corporate tone.
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Yeah, get rid of that.
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I know.
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And injected humor into their subject lines.
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Oh, fun.
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I know.
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And their open rates skyrocketed by 20%.
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Wow.
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So it really does work.
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It really does.
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Wow.
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So even in the B2B world, personality can make a huge difference.
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Yeah.
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So for our listeners out there, don't be afraid to let your brand's personality shine through.
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Yes.
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Or can you do other businesses?
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I love that.
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Me too.
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Okay.
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Yeah.
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So that success story is a great segue into our next myth.
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Okay.
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One that's been generating a lot of buzz lately.
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Oh, yeah.
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Maybe even a little bit of anxiety.
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Uh-oh.
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AI can replace human marketers.
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It's a valid concern.
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Yeah.
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Given how rapidly technology is advancing.
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But what?
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I think buyer co-offers a really balanced perspective on this.
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Okay.
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I'm curious to hear it.
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So it's easy to get caught up in the hype.
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Yeah.
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And the fear that robots are going to take over our jobs.
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Right.
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But the reality is that AI is a tool.
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Right.
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A powerful tool.
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Mm-hmm.
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But still just a tool.
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Yeah.
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It can augment our capabilities.
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Okay.
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And help us work more efficiently.
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Right.
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But it's not going to replace human creativity, strategy, and emotional intelligence anytime soon.
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Hope not.
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Hope not either.
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And the blog post really highlights the importance of using AI strategically.
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Okay.
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So how do we do that?
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Great for automating tasks like data analysis, content generation, even social media scheduling.
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Okay.
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But it's not a substitute for the human touch when it comes to crafting nuanced brand messaging.
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Yeah.
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Understanding your audience's emotions.
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Yeah.
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And making those big-chick-cher marketing decisions.
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Okay.
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That makes sense.
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buyer co-actually shared an example of a company that saw their engagement plummet.
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Oh no.
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I know when they relied solely on AI-generated content.
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So it didn't work.
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It didn't work.
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The content was grammatically correct.
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Okay.
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Keyword optimized.
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Yeah.
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But it lacked that human spark that truly resonates with an audience.
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Right.
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It felt robotic.
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Yeah.
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And when they brought in human marketers to add personal touches and real-life stories.
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Okay.
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Engagement shot back up by 40%.
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Wow.
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So it's really all about finding that balance.
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Yeah.
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Finding that balance between AI and human input.
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Yeah.
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So while AI can certainly assist us.
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Yeah.
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We feel very much in the driver's seat.
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Right.
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We bring that unique blend of creativity, empathy, and strategic thinking that AI just can't
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replicate.
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At least not yet.
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At least not yet.
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So embrace AI as a helpful assistant.
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Yeah.
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But don't relinquish your role as the marketing myestro.
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I like that.
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The marketing myestro.
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Okay.
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So that leads us to our final myth for today's deep dive.
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Okay.
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Bring it on.
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And it's one that I think a lot of people who are new to Google ads might fall prey to.
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Google ads always work instantly.
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Oh, I've definitely heard that one.
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You set up your campaign.
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You invest your budget.
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You wait for the leads and the sales to start pouring in.
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Yeah.
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But it's not always that instantaneous.
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Yeah.
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It can be a little disheartening.
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It can.
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Especially if you're working with a limited budget.
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Right.
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You launch a campaign with high hopes.
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You check your analytics a few days later.
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Uh-huh.
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You're like, wait, we're all the conversions.
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Yeah.
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What's going on?
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That's where understanding the learning phase of Google ads is so crucial.
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The learning phase.
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Yes.
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Byerco explains that your ads don't just magically start performing at their peak.
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Right.
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The moment you launch them.
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Yeah.
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Google's algorithms need time.
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Okay.
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To gather data.
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Yeah.
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Test different variations and optimize your campaigns for the best possible results.
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So they need a little bit of training.
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They need a little bit of training.
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You'll learn about your audience and what kind of messaging resonates with them.
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And during this learning phase, it's important to be patient and resist the urge to make
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drastic changes to your campaigns.
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Okay.
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Don't panic.
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Don't panic.
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Byerco recommends starting with smaller budgets.
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Okay.
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So you're not risking too much while the algorithms are still learning and optimizing.
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Okay.
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So dip your toes in the water first.
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Yes.
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Dip your toes in.
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Test the waters before going all in.
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Got it.
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As the algorithms gather more data, you can start to make more informed decisions about
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your bids.
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Okay.
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Targeting an ad copy.
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Okay.
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And then A/B testing is a good way to see what's working.
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Yes.
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It's like a science experiment.
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Oh, fun.
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You have your hypothesis about what will work and then you run tests to see what the data tells
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you.
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It makes sense.
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And remember, it's not just about getting clicks.
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Right.
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It's about optimizing for conversions.
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Yeah.
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Are those clicks actually turning into leads, sales, whatever your desired outcome is?
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Ready actions that matter.
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Exactly.
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So Biarko really emphasizes the importance of tracking your conversion rates and adjusting
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your campaigns accordingly.
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Okay.
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They shared a great example of an e-commerce store.
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Okay.
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There was initially disappointed with their Google ads performance.
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Oh, no.
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But instead of giving up, they got to work.
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Okay.
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Good for them.
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They treat their targeting, adjust it their bids, optimize their landing pages.
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Well, they were proactive.
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They were proactive.
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Yeah.
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They didn't just sit back and hope for the best.
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They took an active role in optimizing their campaigns based on the data they were seeing.
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And what happened?
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And their patients and persistence paid off.
00:12:03 - 00:12:04
Okay.
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Tell me more.
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They return on an investment tripled in just two months.
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Wow.
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That's amazing.
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Which is a remarkable turnaround.
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Yeah.
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It really is.
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So it just shows that sticking with it and constantly optimizing can lead to some pretty
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impressive results.
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So don't give up.
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Don't give up.
00:12:20 - 00:12:23
It's so easy to get caught up in that idea of instant gratification.
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I know.
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But like we've seen with Google ads and SEO, success takes time and consistent effort.
00:12:30 - 00:12:31
Yeah.
00:12:31 - 00:12:32
Sure.
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It's a marathon, not a sprint.
00:12:33 - 00:12:34
Exactly.
00:12:34 - 00:12:36
Well, I think we've covered a lot of ground today.
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We have.
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Busting five common digital marketing myths.
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Busted.
00:12:41 - 00:12:43
Let's do a quick recap just to solidify.
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It's good.
00:12:44 - 00:12:45
All right.
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So myth number one.
00:12:46 - 00:12:47
Okay.
00:12:47 - 00:12:51
It doesn't automatically equal more conversions.
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Need to focus on attracting the right audience.
00:12:53 - 00:12:54
Yeah.
00:12:54 - 00:12:57
Those who are genuinely interested in what you have to offer.
00:12:57 - 00:12:58
Makes sense.
00:12:58 - 00:12:59
Myth number two.
00:12:59 - 00:13:00
Okay.
00:13:00 - 00:13:02
SEO is not a set it and forget it task.
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Nope.
00:13:03 - 00:13:08
It requires ongoing effort and optimization to keep up with that ever changing digital
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landscape.
00:13:09 - 00:13:10
For sure.
00:13:10 - 00:13:11
Myth number three.
00:13:11 - 00:13:13
B2B marketing doesn't have to be boring.
00:13:13 - 00:13:14
Please know more boring B2B.
00:13:14 - 00:13:15
I know.
00:13:15 - 00:13:16
It can be fun.
00:13:16 - 00:13:19
Race storytelling and Jackson personality.
00:13:19 - 00:13:21
And connect with your audience on a human level.
00:13:21 - 00:13:22
I love that.
00:13:22 - 00:13:23
Myth number four.
00:13:23 - 00:13:24
Okay.
00:13:24 - 00:13:29
AI is a powerful tool, but it can't replace human marketers.
00:13:29 - 00:13:32
We still need that strategic thinking.
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Creativity and emotional intelligence that makes marketing truly effective.
00:13:35 - 00:13:36
And to human.
00:13:36 - 00:13:37
Exactly.
00:13:37 - 00:13:38
And finally, myth number five.
00:13:38 - 00:13:39
Okay.
00:13:39 - 00:13:40
Last one.
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Google ads don't always work instantly.
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It takes time.
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Be patient.
00:13:44 - 00:13:45
Yeah.
00:13:45 - 00:13:49
And give those campaigns time to gather data and learn.
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It's all about playing the long game.
00:13:51 - 00:13:52
Exactly.
00:13:52 - 00:13:55
So before we wrap up, I want to leave our listeners with a thought-provoking question.
00:13:55 - 00:13:56
Ooh.
00:13:56 - 00:13:58
I like those.
00:13:58 - 00:14:00
Think back to the myths that we discussed today.
00:14:00 - 00:14:01
Okay.
00:14:01 - 00:14:03
Which one resonated with you the most?
00:14:03 - 00:14:08
And what's one concrete action that you can take this week to improve your marketing based
00:14:08 - 00:14:09
on what you've learned?
00:14:09 - 00:14:10
Yeah.
00:14:10 - 00:14:11
I want everyone to think about that one.
00:14:11 - 00:14:13
It's all about taking action.
00:14:13 - 00:14:14
Yeah.
00:14:14 - 00:14:15
Take action.
00:14:15 - 00:14:17
The world of digital marketing is constantly evolving.
00:14:17 - 00:14:18
Always changing.
00:14:18 - 00:14:21
There will always be new myths to deep bunk.
00:14:21 - 00:14:23
New trends to explore.
00:14:23 - 00:14:24
Yeah.
00:14:24 - 00:14:25
And new challenges to overcome.
00:14:25 - 00:14:26
So much to learn.
00:14:26 - 00:14:27
So much to learn.
00:14:27 - 00:14:28
So stay curious.
00:14:28 - 00:14:29
Yes.
00:14:29 - 00:14:30
Keep experimenting.
00:14:30 - 00:14:31
Keep testing.
00:14:31 - 00:14:32
And never stop learning.
00:14:32 - 00:14:33
Never stop.
00:14:33 - 00:14:34
Until next time on the Deep Dive.
00:14:34 - 00:14:38
Happy marketing everyone.
00:14:38 - 00:14:41
Reach out to us at jbuyer.com for comments and questions.
00:14:41 - 00:14:51
Follow us at buyer company on social media.