Strategies for Successful Social Media Marketing in 2025
Season: 2 | Episode: 13
Published: April 14, 2025
By: Byer Co
Todays episode, Strategies for Successful Social Media Marketing in 2025, examines evolving trends in social media marketing. The article emphasizes the importance of experimentation with content formats like video and augmented reality, the use of AI for personalization and automation, and the value of social listening to understand audience sentiment and inform marketing decisions. Data-driven strategies and agile approaches are highlighted as crucial for success. Finally, the post includes statistics illustrating the benefits of AI and social listening tools.
Link: Strategies for Successful Social Media Marketing in 2025
Keywords: Marketing,seo,digital marketing,social media marketing,web design
Episode Transcript
00:00:00 - 00:00:07
Welcome back to the all new digital rage I am Jeff producer here at Byer Company.
00:00:07 - 00:00:13
Today is a short episode about strategies for successful social media marketing in 2025.
00:00:13 - 00:00:18
Lots of points and predictions in this one so let's dive in.
00:00:18 - 00:00:22
Hey everyone, ready to take a look ahead at social media marketing in 2025.
00:00:22 - 00:00:23
I'm ready.
00:00:23 - 00:00:24
Okay cool.
00:00:24 - 00:00:25
Let's do it.
00:00:25 - 00:00:32
So we found this really interesting article by Jeff Byer called strategies for successful
00:00:32 - 00:00:34
social media marketing in 2025.
00:00:34 - 00:00:35
Catchy.
00:00:35 - 00:00:36
Yeah.
00:00:36 - 00:00:38
And it just dropped today.
00:00:38 - 00:00:39
Oh wow.
00:00:39 - 00:00:40
February 10th.
00:00:40 - 00:00:41
So brand new.
00:00:41 - 00:00:45
So we thought we'd dive in and kind of pull out some of the most important takeaways to
00:00:45 - 00:00:48
help all of you listening stay ahead of the game.
00:00:48 - 00:00:49
Right.
00:00:49 - 00:00:51
Yeah, there's some really fascinating stuff in here.
00:00:51 - 00:00:52
Definitely.
00:00:52 - 00:00:53
This Byer guy doesn't hold back.
00:00:53 - 00:00:54
No, he doesn't.
00:00:54 - 00:00:55
At all.
00:00:55 - 00:00:59
So the first thing that really jumped out at me was this concept of content experimentation.
00:00:59 - 00:01:00
Oh yeah.
00:01:00 - 00:01:05
He's arguing that social media teams are kind of moving away from this really rigid brand
00:01:05 - 00:01:06
consistency.
00:01:06 - 00:01:07
Interesting.
00:01:07 - 00:01:10
And they're really trying to push creative boundaries.
00:01:10 - 00:01:11
I can see that.
00:01:11 - 00:01:12
Yeah.
00:01:12 - 00:01:15
And it's not just about being different, you know, for the sake of being different.
00:01:15 - 00:01:16
Yeah.
00:01:16 - 00:01:19
It's really a response to how competitive the social media landscape is.
00:01:19 - 00:01:20
Yeah.
00:01:20 - 00:01:21
Makes sense.
00:01:21 - 00:01:24
And out when everyone is vying for attention.
00:01:24 - 00:01:25
Yeah.
00:01:25 - 00:01:26
You got to be bold.
00:01:26 - 00:01:27
Right.
00:01:27 - 00:01:28
You got to try some new things.
00:01:28 - 00:01:29
Exactly.
00:01:29 - 00:01:32
And he uses this term social media agility.
00:01:32 - 00:01:33
Agility.
00:01:33 - 00:01:34
Yeah.
00:01:34 - 00:01:35
I know.
00:01:35 - 00:01:37
At first I thought, oh, that's just, you know, another one of those buzzwords.
00:01:37 - 00:01:38
I know, right?
00:01:38 - 00:01:40
But it actually, when you think about it, it makes a lot of sense.
00:01:40 - 00:01:41
Yeah.
00:01:41 - 00:01:42
Well, how does he define it?
00:01:42 - 00:01:45
He talks about being able to adapt quickly to trends.
00:01:45 - 00:01:46
Okay.
00:01:46 - 00:01:49
And even like jumping to conversations that are already happening.
00:01:49 - 00:01:50
Interesting.
00:01:50 - 00:01:52
Like being really responsive.
00:01:52 - 00:01:53
Okay.
00:01:53 - 00:01:59
You know, he even gives this example of brands engaging in comment sections of popular creators.
00:01:59 - 00:02:01
Oh, wow.
00:02:01 - 00:02:04
Like I imagine you're, you know, having this conversation with your favorite influencer.
00:02:04 - 00:02:05
Yeah.
00:02:05 - 00:02:09
And like a major brand chimes in.
00:02:09 - 00:02:10
That's pretty cool.
00:02:10 - 00:02:11
Right.
00:02:11 - 00:02:12
Yeah.
00:02:12 - 00:02:13
I mean, I guess it's a way to reach new audiences.
00:02:13 - 00:02:14
Yeah.
00:02:14 - 00:02:17
It's a really clever way to kind of, you know, tap into these existing communities.
00:02:17 - 00:02:21
And it really does play into that idea of being less formal and more authentic.
00:02:21 - 00:02:22
Right.
00:02:22 - 00:02:24
Like you're just part of the conversation.
00:02:24 - 00:02:25
Exactly.
00:02:25 - 00:02:26
Yeah.
00:02:26 - 00:02:29
But he's also really careful to say that, you know, this can't just be random.
00:02:29 - 00:02:30
Right.
00:02:30 - 00:02:34
You have to use data to inform your strategy.
00:02:34 - 00:02:35
Oh, for sure.
00:02:35 - 00:02:38
And to really understand what's resonating and what's falling flat.
00:02:38 - 00:02:40
It's got to be strategic.
00:02:40 - 00:02:41
Totally.
00:02:41 - 00:02:46
And he even talks about how data can help you understand the mood and the discourse of
00:02:46 - 00:02:48
these online communities.
00:02:48 - 00:02:49
Yeah.
00:02:49 - 00:02:50
Interesting.
00:02:50 - 00:02:51
Yeah.
00:02:51 - 00:02:52
And that's where social listening comes in.
00:02:52 - 00:02:54
So it's not just looking at, you know, likes and shares.
00:02:54 - 00:02:55
Right.
00:02:55 - 00:02:56
He says it's no longer optional.
00:02:56 - 00:02:57
It's essential.
00:02:57 - 00:03:00
It's fundamental to understanding the conversations that are happening around your brand.
00:03:00 - 00:03:01
Right.
00:03:01 - 00:03:03
So we're talking about like sentiment analysis and stuff.
00:03:03 - 00:03:04
Exactly.
00:03:04 - 00:03:06
So it's going beyond just those vanity metrics.
00:03:06 - 00:03:07
Right.
00:03:07 - 00:03:08
You want the deep insights.
00:03:08 - 00:03:09
Totally.
00:03:09 - 00:03:10
It's about understanding sentiment.
00:03:10 - 00:03:11
Yeah.
00:03:11 - 00:03:16
Identifying emerging trends and even getting a sense of what your competitors are up to.
00:03:16 - 00:03:18
So like a more holistic view.
00:03:18 - 00:03:19
Yeah.
00:03:19 - 00:03:20
Exactly.
00:03:20 - 00:03:24
And he really highlights the importance of these sophisticated social listening tools.
00:03:24 - 00:03:26
What kind of tools?
00:03:26 - 00:03:31
Well, he talks about how they can actually analyze audience sentiment and identify these
00:03:31 - 00:03:32
trends.
00:03:32 - 00:03:33
You know, so think about it.
00:03:33 - 00:03:35
If you can spot a trend early on.
00:03:35 - 00:03:36
Yeah.
00:03:36 - 00:03:38
You can be one of the first to capitalize on it.
00:03:38 - 00:03:39
Oh, that's smart.
00:03:39 - 00:03:40
Right.
00:03:40 - 00:03:41
Yeah.
00:03:41 - 00:03:43
And he even uses this term refine trend jacking.
00:03:43 - 00:03:44
Trend jacking.
00:03:44 - 00:03:49
So it's like jumping on a trend, but doing it strategically.
00:03:49 - 00:03:50
Exactly.
00:03:50 - 00:03:52
It's not just about jumping on any bandwagon.
00:03:52 - 00:03:56
It's about understanding which trends genuinely align with your brand and your audience.
00:03:56 - 00:03:57
Right.
00:03:57 - 00:04:01
And then to back all this up, he has all these stats showing that marketers who use social
00:04:01 - 00:04:05
listening tools are way more confident in their ROI.
00:04:05 - 00:04:06
Oh, wow.
00:04:06 - 00:04:08
Across platforms like Facebook and Instagram.
00:04:08 - 00:04:09
Interesting.
00:04:09 - 00:04:10
So like how much more confident?
00:04:10 - 00:04:15
Down for instance, it's 75% of marketers using social listening tools on Facebook felt
00:04:15 - 00:04:20
confident in their ROI compared to only 50% who didn't use them.
00:04:20 - 00:04:21
Wow.
00:04:21 - 00:04:22
That's a big difference.
00:04:22 - 00:04:23
Yeah.
00:04:23 - 00:04:24
And those numbers were consistent across other platforms too.
00:04:24 - 00:04:25
Okay.
00:04:25 - 00:04:29
So it sounds like there's a real benefit to paying attention to what people are saying online.
00:04:29 - 00:04:30
Absolutely.
00:04:30 - 00:04:35
And you know, it's a good reminder that going viral isn't the be all and end all right.
00:04:35 - 00:04:36
It's more about building that community.
00:04:36 - 00:04:37
Exactly.
00:04:37 - 00:04:42
And the loyal community that consistently engages with your brand.
00:04:42 - 00:04:43
Yeah.
00:04:43 - 00:04:48
And I think that leads us into this idea of attention optimization, which he says is the
00:04:48 - 00:04:50
most important strategy for 2025.
00:04:50 - 00:04:51
Wow.
00:04:51 - 00:04:52
The most important.
00:04:52 - 00:04:57
Yeah, he really emphasizes that in a world that's completely saturated with content.
00:04:57 - 00:04:58
Oh, totally.
00:04:58 - 00:05:02
Capturing and holding your audience's attention is like the ultimate challenge.
00:05:02 - 00:05:03
Yeah.
00:05:03 - 00:05:04
For sure.
00:05:04 - 00:05:05
How do you stand out from the crowd?
00:05:05 - 00:05:06
Right.
00:05:06 - 00:05:07
How do you cut through all that noise?
00:05:07 - 00:05:08
Okay.
00:05:08 - 00:05:09
So that's what we need to figure out.
00:05:09 - 00:05:10
That's what we're going to explore next.
00:05:10 - 00:05:11
Awesome.
00:05:11 - 00:05:12
I'm excited to hear it.
00:05:12 - 00:05:13
Yeah.
00:05:13 - 00:05:14
Me too.
00:05:14 - 00:05:15
This is great.
00:05:15 - 00:05:16
Yeah.
00:05:16 - 00:05:17
This is really interesting stuff.
00:05:17 - 00:05:18
It is.
00:05:18 - 00:05:19
Okay.
00:05:19 - 00:05:20
So how do we capture this attention that everyone's after?
00:05:20 - 00:05:21
Right.
00:05:21 - 00:05:22
Like what are the actual tactics?
00:05:22 - 00:05:23
Yeah.
00:05:23 - 00:05:25
Well, ByerLays had a few specifics.
00:05:25 - 00:05:29
One that really stood out to me was this big emphasis on video marketing.
00:05:29 - 00:05:30
Video.
00:05:30 - 00:05:31
Yeah.
00:05:31 - 00:05:34
He argues that it's going to be even more important in 2025.
00:05:34 - 00:05:36
I mean, it already seems pretty huge.
00:05:36 - 00:05:37
Right.
00:05:37 - 00:05:39
But it makes sense when you think about it.
00:05:39 - 00:05:40
Why is that?
00:05:40 - 00:05:45
Because people just want more and more engaging immersive content.
00:05:45 - 00:05:46
Yeah.
00:05:46 - 00:05:47
And video really delivers that.
00:05:47 - 00:05:48
Totally.
00:05:48 - 00:05:50
It lets you connect with your audience on a deeper level.
00:05:50 - 00:05:51
Mm-hmm.
00:05:51 - 00:05:52
You know, tell stories.
00:05:52 - 00:05:56
It evokes emotions in a way that you just can't do with static images or text.
00:05:56 - 00:05:57
Right.
00:05:57 - 00:05:58
It's way more dynamic.
00:05:58 - 00:05:59
Exactly.
00:05:59 - 00:06:02
And he talks about the importance of mastering all the different video formats.
00:06:02 - 00:06:03
Like what do you mean?
00:06:03 - 00:06:07
So thing like short form content for TikTok and Reels.
00:06:07 - 00:06:08
Yeah.
00:06:08 - 00:06:09
Grab people's attention quickly.
00:06:09 - 00:06:10
Exactly.
00:06:10 - 00:06:13
But also, don't forget about longer form video.
00:06:13 - 00:06:14
Oh, right.
00:06:14 - 00:06:15
Like on YouTube.
00:06:15 - 00:06:16
Yeah.
00:06:16 - 00:06:18
Where you can really dive into a topic and provide some real value.
00:06:18 - 00:06:19
I see.
00:06:19 - 00:06:20
Oh, we can't forget about live video.
00:06:20 - 00:06:21
Oh, yeah.
00:06:21 - 00:06:23
There's something about that real time connection.
00:06:23 - 00:06:24
Right.
00:06:24 - 00:06:25
It's so authentic and engaging.
00:06:25 - 00:06:27
Get instant feedback interaction.
00:06:27 - 00:06:28
That sense of community.
00:06:28 - 00:06:29
It's hard to beat.
00:06:29 - 00:06:30
It is.
00:06:30 - 00:06:35
You know, buyer also stresses using analytics to actually track how your videos are performing.
00:06:35 - 00:06:36
Oh, right.
00:06:36 - 00:06:38
It's not just about making them.
00:06:38 - 00:06:39
Exactly.
00:06:39 - 00:06:40
You can't understand what's resonating with people.
00:06:40 - 00:06:41
Yeah.
00:06:41 - 00:06:42
What's making them engage.
00:06:42 - 00:06:43
Exactly.
00:06:43 - 00:06:44
And how you can tweak your content to make it even better.
00:06:44 - 00:06:47
So you're constantly optimizing.
00:06:47 - 00:06:48
Exactly.
00:06:48 - 00:06:50
So videos huge.
00:06:50 - 00:06:53
But then buyer dives into some seriously cutting-edge stuff.
00:06:53 - 00:06:54
Oh, like what?
00:06:54 - 00:06:55
Like augmented reality.
00:06:55 - 00:06:56
Whoa.
00:06:56 - 00:06:57
There.
00:06:57 - 00:06:59
I know it sounds futuristic.
00:06:59 - 00:07:02
But he says brands really need to start exploring it.
00:07:02 - 00:07:03
Interesting.
00:07:03 - 00:07:04
But how would that even work in social media?
00:07:04 - 00:07:08
Well, imagine being able to try on clothes virtually before you buy them.
00:07:08 - 00:07:09
Oh, wow.
00:07:09 - 00:07:12
Or like seeing how a piece of furniture would look in your living room.
00:07:12 - 00:07:14
Without even having to leave the house.
00:07:14 - 00:07:15
Exactly.
00:07:15 - 00:07:18
AR can totally change how we interact with brands and products.
00:07:18 - 00:07:19
It's already happening.
00:07:19 - 00:07:20
It is.
00:07:20 - 00:07:21
It's starting to pop up everywhere.
00:07:21 - 00:07:22
Hmm.
00:07:22 - 00:07:24
Yeah, I can see how that would be really powerful.
00:07:24 - 00:07:28
Especially for creating those shareable, wow moments that get people talking.
00:07:28 - 00:07:29
Totally.
00:07:29 - 00:07:31
Full experience more interactive.
00:07:31 - 00:07:32
Exactly.
00:07:32 - 00:07:33
Okay.
00:07:33 - 00:07:34
So we've got video.
00:07:34 - 00:07:35
We've got AR.
00:07:35 - 00:07:36
But buyer doesn't stop there.
00:07:36 - 00:07:37
Oh, there's more.
00:07:37 - 00:07:38
Oh, yeah.
00:07:38 - 00:07:40
He also talks about the importance of visual storytelling.
00:07:40 - 00:07:41
Okay.
00:07:41 - 00:07:42
What does he mean by that?
00:07:42 - 00:07:48
So it's about using really strong visuals to convey your message and connect with people
00:07:48 - 00:07:49
emotionally.
00:07:49 - 00:07:53
So like photography, illustration, video, even infographics?
00:07:53 - 00:07:54
Exactly.
00:07:54 - 00:07:58
Whatever helps you tell your brand story in a way that's visually compelling.
00:07:58 - 00:07:59
I like that.
00:07:59 - 00:08:00
Yeah.
00:08:00 - 00:08:02
And of course, we can't forget about user generated content.
00:08:02 - 00:08:03
Oh, yeah.
00:08:03 - 00:08:04
That's gold.
00:08:04 - 00:08:05
Right.
00:08:05 - 00:08:10
There's something so authentic and engaging about seeing real people using and loving a product.
00:08:10 - 00:08:11
People trust other people.
00:08:11 - 00:08:12
Exactly.
00:08:12 - 00:08:16
It's way more persuasive than any fancy ad campaign.
00:08:16 - 00:08:19
So how do you encourage more user generated content?
00:08:19 - 00:08:24
Buyer says brands should get creative, you know, run contests, encourage people to share
00:08:24 - 00:08:25
their experiences.
00:08:25 - 00:08:26
Okay.
00:08:26 - 00:08:28
Make sure that content on their own channels.
00:08:28 - 00:08:29
Yeah.
00:08:29 - 00:08:30
That's a great idea.
00:08:30 - 00:08:32
It shows you're really listening to your customers.
00:08:32 - 00:08:33
Totally.
00:08:33 - 00:08:34
It makes them feel values.
00:08:34 - 00:08:35
Yeah.
00:08:35 - 00:08:36
Exactly.
00:08:36 - 00:08:37
But here's the thing that really stuck with me.
00:08:37 - 00:08:38
Okay.
00:08:38 - 00:08:39
What's that?
00:08:39 - 00:08:44
Buyer emphasizes that all these trends and tactics, they're just tools.
00:08:44 - 00:08:50
What really matters is being able to adapt, to evolve, to constantly learn and experiment.
00:08:50 - 00:08:51
Oh, it's interesting.
00:08:51 - 00:08:54
He's basically saying that social media is constantly changing.
00:08:54 - 00:08:55
Right.
00:08:55 - 00:08:56
It's never the same.
00:08:56 - 00:08:59
But if you're trying to describe, you need to be agile and open to new ideas.
00:08:59 - 00:09:01
I mean, think about how much it's already changed.
00:09:01 - 00:09:02
It's crazy, right?
00:09:02 - 00:09:03
Yeah.
00:09:03 - 00:09:05
What works today might not work tomorrow?
00:09:05 - 00:09:06
Exactly.
00:09:06 - 00:09:10
So you got to stay informed, experiment, and always be looking for new ways to connect.
00:09:10 - 00:09:12
So you're always pushing the boundaries.
00:09:12 - 00:09:13
Exactly.
00:09:13 - 00:09:17
And Buyer even suggests keeping an eye on those emerging technologies that haven't quite
00:09:17 - 00:09:18
hit the mainstream yet.
00:09:18 - 00:09:20
So like trying to anticipate what's next.
00:09:20 - 00:09:21
Exactly.
00:09:21 - 00:09:24
And being ready to shift gears when you need to.
00:09:24 - 00:09:25
It's like you're always one step ahead.
00:09:25 - 00:09:31
It's less about following a set playbook and more about constantly adapting and evolving.
00:09:31 - 00:09:32
That's a great way to put it.
00:09:32 - 00:09:35
And that brings us back to this big idea of attention optimization.
00:09:35 - 00:09:37
Which buyer says is key.
00:09:37 - 00:09:43
It's all about understanding how to capture and hold your audience's attention in a world
00:09:43 - 00:09:45
where everyone is competing for their eyeballs.
00:09:45 - 00:09:46
Right.
00:09:46 - 00:09:49
It's not enough to just have presence on social media anymore.
00:09:49 - 00:09:50
Exactly.
00:09:50 - 00:09:54
You have to create content that stands out, that resonates with people, and that compels
00:09:54 - 00:09:55
them to engage.
00:09:55 - 00:09:56
It's a challenge.
00:09:56 - 00:09:57
It is, but it's also exciting.
00:09:57 - 00:09:59
Yeah, totally.
00:09:59 - 00:10:05
So as we wrap up this deep dive into Buyer's article, what are the key takeaways you'd
00:10:05 - 00:10:07
want our listeners to walk away with?
00:10:07 - 00:10:14
Well, I think it boils down to this be bold, be adaptable, and be relentlessly focused
00:10:14 - 00:10:16
on providing value to your audience.
00:10:16 - 00:10:18
Those are some great words to live by.
00:10:18 - 00:10:20
Especially in the world of social media.
00:10:20 - 00:10:23
It's amazing to think how much social media has already changed.
00:10:23 - 00:10:24
I know, right?
00:10:24 - 00:10:25
Just in the last few years.
00:10:25 - 00:10:26
It's crazy.
00:10:26 - 00:10:28
And according to Buyer, it's only going to get faster.
00:10:28 - 00:10:30
Yeah, the pace of change is insane.
00:10:30 - 00:10:34
So before we wrap up this deep dive into his predictions, let's take a sec to recap.
00:10:34 - 00:10:35
Okay.
00:10:35 - 00:10:36
Sounds good.
00:10:36 - 00:10:38
What were some of the biggest trends that stood out to you?
00:10:38 - 00:10:39
Hmm.
00:10:39 - 00:10:44
Well, one of the big things is definitely this shift away from strict brand consistency.
00:10:44 - 00:10:45
Oh, yeah.
00:10:45 - 00:10:47
You know, toward content experimentation.
00:10:47 - 00:10:49
Like he was saying, social media teams need to be bolder.
00:10:49 - 00:10:50
More creative.
00:10:50 - 00:10:51
Yeah.
00:10:51 - 00:10:52
Push the boundaries.
00:10:52 - 00:10:55
And then, you know, you're facing that social media agility.
00:10:55 - 00:10:56
Right.
00:10:56 - 00:10:57
Exactly.
00:10:57 - 00:10:59
And then you're able to adapt and jump into those conversations.
00:10:59 - 00:11:00
Be part of the moment.
00:11:00 - 00:11:03
And it feels like authenticity is becoming even more important.
00:11:03 - 00:11:06
Yeah, maybe even more than just polished perfection.
00:11:06 - 00:11:07
Totally.
00:11:07 - 00:11:09
And that ties into the whole user-generated content thing.
00:11:09 - 00:11:10
Oh, yeah.
00:11:10 - 00:11:12
You know, Buyer sees that as super powerful for building trust.
00:11:12 - 00:11:13
For sure.
00:11:13 - 00:11:14
People trust other people.
00:11:14 - 00:11:17
It's not just about brands shouting their message anymore.
00:11:17 - 00:11:18
It's about the community.
00:11:18 - 00:11:21
It's about letting those customers share their experiences.
00:11:21 - 00:11:22
Become part of the story.
00:11:22 - 00:11:23
Exactly.
00:11:23 - 00:11:26
And he also made a big point about social listening.
00:11:26 - 00:11:27
Oh, right.
00:11:27 - 00:11:28
It's more than just numbers.
00:11:28 - 00:11:30
It's about really understanding.
00:11:30 - 00:11:31
Yeah.
00:11:31 - 00:11:32
What are people saying about your brand?
00:11:32 - 00:11:33
What's the sentiment?
00:11:33 - 00:11:35
What trends are popping up?
00:11:35 - 00:11:37
Even what are your competitors doing?
00:11:37 - 00:11:41
It's about being data-driven, but also interpreting that data.
00:11:41 - 00:11:44
Turning it into something you can actually use.
00:11:44 - 00:11:45
Actionable insights.
00:11:45 - 00:11:46
And then there's AI.
00:11:46 - 00:11:47
Oh, yeah.
00:11:47 - 00:11:48
That's a big one.
00:11:48 - 00:11:49
It's not some sci-fi thing anymore.
00:11:49 - 00:11:50
It's here.
00:11:50 - 00:11:54
And then there's AI's going to be even bigger in 2025.
00:11:54 - 00:11:56
Especially for stuff like content creation.
00:11:56 - 00:11:57
Audience analysis.
00:11:57 - 00:11:59
Customer engagement.
00:11:59 - 00:12:03
Imagine AI helping you craft amazing social media posts.
00:12:03 - 00:12:04
Wow.
00:12:04 - 00:12:07
Or pinpoint your perfect target audience.
00:12:07 - 00:12:08
That would be a game changer.
00:12:08 - 00:12:10
And even personalize those customer interactions.
00:12:10 - 00:12:12
On a huge scale.
00:12:12 - 00:12:13
It's mind-blowing.
00:12:13 - 00:12:14
It is.
00:12:14 - 00:12:17
But Buyer also says, you know, technology is just a tool.
00:12:17 - 00:12:18
Right.
00:12:18 - 00:12:21
Real challenge is attention optimization.
00:12:21 - 00:12:22
That's the big one.
00:12:22 - 00:12:24
How do you cut through all the noise and actually grab people's attention?
00:12:24 - 00:12:25
Yeah.
00:12:25 - 00:12:26
How do you stand out?
00:12:26 - 00:12:27
That's the million dollar question.
00:12:27 - 00:12:28
I don't think there's an easy answer.
00:12:28 - 00:12:29
I don't think so either.
00:12:29 - 00:12:31
It's about really understanding your audience.
00:12:31 - 00:12:32
Yeah.
00:12:32 - 00:12:34
Making great content.
00:12:34 - 00:12:35
And being willing to adapt.
00:12:35 - 00:12:36
Consulate.
00:12:36 - 00:12:37
To the ever-changing landscape.
00:12:37 - 00:12:39
Embrace those new technologies.
00:12:39 - 00:12:40
Like AR.
00:12:40 - 00:12:42
Find creative ways to tell your story.
00:12:42 - 00:12:43
But ultimately.
00:12:43 - 00:12:45
It's about connecting with people.
00:12:45 - 00:12:46
On a human level.
00:12:46 - 00:12:47
Providing real value.
00:12:47 - 00:12:49
Building genuine relationship.
00:12:49 - 00:12:54
It sounds like the future of social media marketing is all about being adaptable.
00:12:54 - 00:12:55
Creative.
00:12:55 - 00:12:59
Relentlessly focused on giving your audience something worthwhile.
00:12:59 - 00:13:00
I like that.
00:13:00 - 00:13:01
And that's pretty exciting.
00:13:01 - 00:13:02
It's a challenge.
00:13:02 - 00:13:04
But it's also an opportunity to push boundaries.
00:13:04 - 00:13:06
And then with people in new ways.
00:13:06 - 00:13:09
So Buyer leaves us with this really powerful question.
00:13:09 - 00:13:10
What is it?
00:13:10 - 00:13:14
In a world where everyone is fighting for attention.
00:13:14 - 00:13:17
What unique value can you offer to stand out?
00:13:17 - 00:13:18
Hmm.
00:13:18 - 00:13:19
That's a great question.
00:13:19 - 00:13:20
It really makes you think.
00:13:20 - 00:13:24
It is a reminder that in this ever-changing world of social media.
00:13:24 - 00:13:25
Yeah.
00:13:25 - 00:13:28
The key to success is finding your unique voice.
00:13:28 - 00:13:29
Your story.
00:13:29 - 00:13:30
Your way of connecting.
00:13:30 - 00:13:31
Absolutely.
00:13:31 - 00:13:35
Well, thanks for joining us for this deep dive into the future of social media marketing.
00:13:35 - 00:13:36
My pleasure.
00:13:36 - 00:13:38
We hope you found it insightful and inspiring.
00:13:38 - 00:13:39
Yeah.
00:13:39 - 00:13:40
Lots to think about.
00:13:40 - 00:13:42
Until next time.
00:13:42 - 00:13:43
Keep exploring.
00:13:43 - 00:13:44
Keep experimenting.
00:13:44 - 00:13:46
And keep pushing those boundaries.
00:13:46 - 00:13:47
See you next time.
00:13:47 - 00:13:50
Bye, everyone.
00:13:50 - 00:13:53
Reach out to us at jbuyer.com for comments and questions.
00:13:53 - 00:13:55
Follow us at buyer company on social media.
00:13:55 - 00:13:58
And if you'd be so kind, please rate and review us in your podcast app.
00:13:58 - 00:14:00
[Music]